I'm a London based UI & digital designer who loves to define problems and solve by design in beautiful, persuasive and sustainable ways.

I have been privileged to work on some brilliant projects over the last few years, for brands including Uniqlo, The North Face, LG and Southern Comfort.

I have delivered a range of UI/UX projects including mobile, and responsive web. Through the experiences I have learned various user research methodologies. I also have proper knowledge of coding. Moreover, I have proficiency in motion graphic and illustration that I am comfortable applying to diverse UI projects.


2018. Sep - Oct
Share Creative
Digital designer

2017. Aug - Sep
Ahn Graphics
graphic & UI/UX designer

2017. Mar - May
Web Designer


2014 - 2016
MA Communication Design
Central Saint Martins

2007 - 2013
BA Graphic Design
Sangmyung University

@ 2016 Pyungguk Choi Design