LEAFF
2016

Festival Identity Proposal

I redesigned festival identity of 'LEAFF', which is 'London East Asia Film Fesitval'. The chief of the fesitval wanted the identity to be more sophisticate and look more 'major' film festival. First of all, the chief want to keep the originality of the existing logo. So, I focused on keeping the originality but making it more modern and better quality.

@ 2016 Pyungguk Choi Design