Coperate Identity Design

Umadx is Hong Kong's newest crowdfunding platform with a social media twist. Here at Umadx, we don't only focus on the funding part of crowdfunding, but the social and marketing opportunities the crowd brings as more

The brand identity focuses on the meeting of individuals. The individuals are represented as dots - interacting and shaping an identity together, in the same way people communicate and work together towards a common dream. The logo is a star formed by 5 'U's, 5 dot sizes and 5 colours which refer to their 5 core values being: Boutique, Neutral, Approachable, Encouraging and Togetherness.

@ 2016 Pyungguk Choi Design